Why is relevance critical in processing a message?

Relevance is critical in processing a message because it significantly affects the audience's engagement and understanding. When a message is perceived as relevant, it is more likely to capture the audience's attention, maintain their interest, and facilitate comprehension. Relevant information connects to the audience's needs, experiences, or interests, making it easier for them to process and retain the information being communicated. If a message lacks relevance, the audience may become disengaged or fail to grasp the key points, undermining the effectiveness of the communication. This highlights the importance of tailoring messages to ensure they resonate with the audience, leading to more effective interactions and clearer understanding.