Which term refers to the emotional appeal in communication, according to Aristotle?

The term that refers to the emotional appeal in communication, according to Aristotle, is indeed pathos. Pathos is one of the three essential modes of persuasion identified by Aristotle, alongside logos and ethos. While logos pertains to logical reasoning and the use of facts and statistics to persuade an audience, and ethos relates to the credibility or ethical appeal of the speaker, pathos specifically targets the audience's emotions. When a speaker effectively employs pathos, they tap into the audience's feelings, helping to create a connection that can influence their thoughts and actions. This emotional engagement can be particularly powerful in persuasive communication, as it moves individuals on a human level, making them more receptive to the speaker's message. Rhetoric, on the other hand, is the broader art of effective communication and persuasion, encompassing all these elements rather than solely focusing on emotional appeal.