Which method is NOT effective in reducing communication apprehension?

Avoiding eye contact is indeed not an effective method for reducing communication apprehension. In fact, maintaining eye contact is an important aspect of effective communication. When a speaker avoids eye contact, it may not only contribute to a lack of connection with the audience but can also reinforce feelings of anxiety and discomfort.

On the other hand, practicing speech delivery can significantly increase confidence and familiarity with the material, which helps mitigate anxiety. Techniques such as deep breathing help calm nerves and reduce physiological symptoms of anxiety, while focusing on the message shifts attention from personal anxiety to the content being communicated, facilitating a more engaging and confident delivery. These methods are proven strategies for managing communication apprehension effectively.