What is one strategy to reduce communication apprehension?

Preparation is a crucial strategy for reducing communication apprehension because it builds confidence and familiarity with the material. When individuals prepare thoroughly, they become more knowledgeable about the topic they are presenting, which alleviates anxiety associated with the fear of forgetting key points or being questioned by the audience. Proper preparation allows speakers to anticipate audience reactions and questions, leading to a smoother delivery.

In addition, preparation can help individuals practice their delivery, refine their message, and become accustomed to engaging with their audience, all of which can significantly reduce feelings of nervousness. By understanding the content fully and practicing beforehand, speakers are empowered to focus on the communication rather than their fear of it.

The other choices do not contribute positively to managing anxiety in communication situations. Ignoring the audience does not address the root cause of apprehension and can lead to disengagement. Focusing on personal flaws can actually increase anxiety, as it shifts attention inward rather than towards effective communication. Overthinking the message can lead to increased stress and self-doubt, which undermines confidence and performance. Therefore, preparation stands out as a proactive way to build readiness and reduce apprehension in communication.