What is 'mass communication'?

Mass communication is defined as the sharing of information with large audiences through various media platforms. This process typically involves the use of technology, such as television, radio, print, and digital platforms, allowing messages to reach substantial and diverse groups of people simultaneously. The primary focus is on disseminating information that influences or informs the public on a wide scale.

In contrast to other forms of communication, such as interpersonal communication or small group discussions, mass communication is characterized by its reach and the one-to-many format. It serves significant roles in society, including informing citizens, shaping public opinion, and even entertaining large audiences.

The other options describe different types of communication that lack the element of reaching a large audience through media channels, rather focusing on private or small group interactions.