What aspect of public speaking enhances message retention?

Engaging delivery and storytelling significantly enhance message retention because they capture the audience's attention and create a memorable experience. When a speaker tells a story or delivers their message in an engaging manner, it activates the audience's emotions, making the content more relatable and easier to remember. This approach encourages listeners to connect with the material on a personal level, which is essential for effective communication. Stories also help in illustrating key points, making abstract concepts tangible and allowing the audience to visualize the information being conveyed. Ultimately, when audiences are emotionally engaged and actively participating in the narrative, they are more likely to retain the information presented.