Define 'feedback loops' in communication.

In the context of communication, 'feedback loops' refer to the ongoing cycle of responses and reactions that guide further communication. This concept emphasizes the interactive nature of communication, where each participant in a conversation actively influences the other's responses. When one person sends a message, the recipient's reaction serves as feedback, which can either reinforce, clarify, or challenge the initial message.

This ongoing exchange is crucial for effective communication, as it allows both parties to adjust their messages based on the feedback received. For instance, if a speaker notices that the audience is confused or disinterested, they can modify their presentation to better engage listeners or clarify points. Therefore, feedback loops play a significant role in ensuring that communication is not just a transmission of information but a dynamic interaction that promotes understanding and connection.