Define 'communication apprehension'.

Communication apprehension refers to the fear or anxiety that individuals experience when faced with communication situations. This phenomenon can manifest in various contexts, such as public speaking, interpersonal conversations, or group discussions. The anxiety can stem from several factors, including fear of judgment, lack of experience, or pressure to perform well. It is a common experience that can significantly affect one's ability to communicate effectively and can lead to avoidance of communication situations altogether.

Understanding communication apprehension is crucial because it highlights the importance of addressing these feelings in order to improve communication skills. By recognizing and managing this anxiety, individuals can enhance their confidence and competence in various communication contexts. Techniques such as practice, positive visualization, and focusing on the message rather than the self can help mitigate these feelings and lead to more effective communication.